Cleaning has historically been viewed as a commodity—a menial task that anyone can do. Long before sophisticated textiles and complexly-built indoor environments were created, cleaning may have been a simple task, but that is no longer the case.
Complex flooring systems, sensitive fabrics, and new-age soiling conditions have created a need for advanced education in the cleaning industry. Unfortunately, many cleaners (and consumers) have not understood this concept. We still see ads for $6.95 per room for carpet cleaning and sofa cleaning for $45.00. The cleaner puts the ads out, never intending to clean for those prices, and the consuming public gets the idea that cleaning should be cheap.
These so-called “cleaning” companies also happen to be the ones that don’t educate themselves or their employees. The result is that carpets and fabrics are being ruined every day by uneducated, uninformed, and sometimes downright unscrupulous carpet cleaners.
They are facing soiling conditions they have never seen or heard of due to a lack of education. Or worse, they create a situation on a carpet or fabric that they have no idea how to fix. One example: they leave sticky residues in the carpet that cause the carpet or fabric to re-soil rapidly or to discolor.
Top-notch education is readily available in our industry. There is no excuse for cleaners to not educate themselves (and provide useful education to their clients). Part of the problem is since they have fallen into the trap of viewing cleaning as a commodity themselves, they can’t afford to educate themselves. Education is expensive, but the result of not getting the necessary knowledge is much more costly.
Our company invests a great deal in education. Not only do we spend thousands of dollars per year on education, we are heavily involved in our industry, making us well connected with our industry leaders.
This way, if a unique situation arises in the field, we have experts that we can call on, thereby bringing the cutting edge of cleaning technology to you.