Rip-Off #1: Unbelievably low price. To some degree, all of us are attracted by low price because we want to work within a budget. But some carpet cleaners use price as the bait for their false and misleading advertising. They offer a cheap price – usually between $3.95 and $9.95 per room – and then, once they’re in your home or office, they pressure you into buying “add-ons.” It’s as if you were buying a car and found that the dealer was charging you extra for the tires and steering wheel. Carpet cleaning is not as cheap as some unethical cleaners would like you to believe.
Rip-Off #2: Bait and Switch. Dual process carpet cleaning describes the process of shampooing or heavy preconditioning, followed with hot water extraction cleaning. Unfortunately, unethical carpet cleaners often use dual process as a bait and switch technique. Here’s how it’s done: First they “bait” you with a basic cleaning (single process) at an unbelievably low price. Then, when you call, they try to “switch” you to the more expensive dual-process cleaning. If you don’t fall for their switch and choose their basic service, you’ll likely receive poor workmanship and they will not guarantee their work.
Rip-Off #3: Unsupported claims, “THIS CLEANING METHOD IS THE BEST.” You’ll read this in almost every ad and hear this from virtually every carpet cleaner. But remember this, the method that’s best for you is the method that achieves your goal. If you want a method that dries quickly, then a method that takes a long time to dry isn’t for you. So before you choose a carpet cleaner, identify your objectives. Then select the method that best reaches those objectives.