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Everyone loves a deal, but too often, seeking a cheaper carpet cleaning service will be the most expensive mistake you make.

Beware of low-priced carpet cleaning

If their price is truly low, you should be concerned about their quality. What are they leaving out? How can they pay their technicians a decent wage and have the best products and equipment at the lowest price?

They can’t.

Some companies advertise a low price then charge you more when they get there. Be clear about what is included and what is not.

These so-called “cleaning” companies also happen to be the ones that don’t educate themselves or their employees. The result is that carpets and fabrics are ruined every day by uneducated, uninformed, and downright unscrupulous carpet cleaners.

They are facing soiling conditions they have never seen or heard of due to a lack of education. Or worse, they create a problem on a carpet or fabric, and they have no idea how to fix it. One example is they leave sticky residues in the carpet that cause the carpet or fabric to re-soil rapidly or to discolor.

Top-notch education is readily available in our industry. There is no excuse for cleaners not to educate themselves (and provide useful education to their clients). Part of the problem is that they have fallen into the trap of viewing cleaning as a commodity, and they can’t afford to educate themselves. Education is expensive, but ignorance can result in disaster—on YOUR carpet!

Our company invests a great deal in education. Not only do we spend thousands of dollars per year on education, we are heavily involved in our industry, which makes us well-connected with our industry leaders.

This way, if a unique situation arises in the field, we have experts we can call on, thereby bringing the cutting edge of cleaning technology to you.

Our industry provides courses in carpet cleaning, repair, fabric cleaning, marble and tile cleaning, area rug cleaning, customer service, marketing, management, and other related courses.

Many of the organizations offer certification programs that involve testing, and ethics requirements. There are a variety of opportunities to stay plugged in: trade publications, websites, bulletin boards, and more.

We attend every course we can in order to bring you the very best. Many of these courses require travel across the U.S. and can therefore be quite costly. However, we believe, as fiber technology changes and as floor coverings become more complex, proper education becomes even more important.

The bottom line is that you have a tremendous investment in your textiles and flooring systems and it is our duty to know how to best care for them. Understanding cleaning technology at the highest level helps to reduce cleaning residues and creates a healthier indoor environment by eliminating invisible germs and bacteria. It also empowers the cleaner to remove more soil, thereby creating a longer-lasting fabric or floor.


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