Your carpet represents a significant investment. Just like any investment, maintenance is required to get the best return on it. Think about your automobile. You change the oil in your vehicle so the engine will last longer, to avoid costly repairs, and to get top performance from it. The same is true for your carpet, or any floor covering for that matter. By properly maintaining your carpet it will look better, last longer, and contribute to a healthier indoor environment.
Soil is corrosive by nature. It breaks down the fibers of your textiles. Soil that cannot be removed by vacuuming bonds to the carpet; it can then only be removed by professional cleaning. Even though your floors and fabrics may look clean, that doesn’t mean they are clean. Especially if you have pets and children. Soils, pollens, bacteria, asphalt, insecticides, and all sorts of invisible enemies are transferred to your furnishings daily. Not to mention the unmentionable: urine or fecal matter. (I know that’s yucky!)
Every day “environmental oils” attract abrasive soils: Carpeted traffic areas coming out of the kitchen collect cooking oils. Sofa arms collect body oils, and hard surface floors collect film from cleaning agents. The grit then eats away at the surface like sand paper.
The solution is to have your carpets, upholstery, draperies, and hard surface floors cleaned at least every 12 months; more often in high traffic areas.
You have probably heard that cleaning your carpets and floors too often is harmful. This is simply not true IF your floors and fabrics are cleaned according to proper standards. This myth came from uneducated, uninformed, and sometimes downright unscrupulous cleaners leaving a sticky residue behind, which made the attraction to harmful soils worse instead of better.